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How to Create a Collaborative Marketing Environment

A successful marketing campaign is seldom a single person’s brainchild. On the contrary, effective marketing is deeply collaborative. Teams, not lone wolves, conceptualize, design and execute the most brilliant campaigns. Here are a few of the best practices to encourage great marketing collaboration.

Distinguish between ideas and individuals.

Some concepts are shot down. Others gain momentum. But voice and discuss all ideas—even bad ones. That way, the best ones can take shape and evolve.

In the ideation stage of any collaborative project, one thing is crucial: separating ideas from the individuals who voice them. As a team leader, you can do this by making it clear that any team member’s idea is simply a potential springboard and not a final product. People with good ideas should be recognized, but in the end, what matters is the bigger, better, clearer idea that’s developed by the team.

Draw lines between ideas and individuals to collaboratively improve good ideas. Simultaneously, this allows the team’s weaker ideas to fade away without shame creating a safe environment to innovate. That’s how great collaboration can happen.

Encourage team members to teach each other.

Great marketing professionals are passionate about what they do. In their spare time, they’re often reading case studies, studying advertising campaigns, and researching best practices. When they share that knowledge, it can strengthen the team enormously. During one meeting this month, why not set aside 10 minutes for a team member to give a mini-keynote? Or start a communication channel to spontaneously share ideas (#marketinginspiration).

Teaching can happen asynchronously, too. With unlimited, centrally accessible cloud storage, team members can record and share meetings, instantly making relevant information available to the whole team thus promote marketing collaboration.

Provide a robust, centralized touchpoint for the team.

Above all, collaborative teams absolutely need a single point of contact where they can reach the whole team. Group chats are not sufficient for true collaboration. Rather, the team needs a solution that keeps communications organized and legible.

GlobalMeet was designed around the experience of real-life collaborative teams. It provides instant, reliable access to messaging, phone, video conferencing and collaboration tools that empower you to make meaningful connections wherever you are. As conversations evolve, share files and information and communicate face-to-face in full featured video meetings.

Recent Posts

How to Create a Collaborative Marketing Environment

Marketing Collaboaration

A successful marketing campaign is seldom a single person’s brainchild. On the contrary, effective marketing is deeply collaborative. Teams, not lone wolves, conceptualize, design and execute the most brilliant campaigns. Here are a few of the best practices to encourage great marketing collaboration. Distinguish between ideas and individuals. Some concepts are shot down. Others gain momentum. But voice and discuss …

Read More »

Put an Executive Face on Your Investor Relations Events

Investor Relations Events

Corporate transparency and timely communication are must-haves for investors, shareholders, and financial analysts. What’s more, these important stakeholders expect two-way communication. Companies are engaging with stakeholders in dramatically different ways. The demands for investor relations events are high and one-way communication just isn’t sufficient. Webcasting puts the all-important executive face on your financial communications. Video helps connect viewers to your company message. …

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Using Modern HR Tools to Gamify Training Programs

Human Resource Tools

Human resource (HR) teams are constantly challenged with balancing recruitment and developing talent. Whether your company is onboarding new hires or training longtime team members, you can make your training more interactive and effective with GlobalMeet human resource tools. Have you ever wanted to make HR processes paperless? Wondering how you can gamify your onboarding and training programs?  See how …

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Increase Transparency With Investor Relations Webcasts

Investor Relations

Investor relations professionals, especially in large enterprises, are long-time champions of webcasts for delivering vital financial data and announcements to target audiences worldwide. Video is an ideal medium to give shareholders, potential investors, and financial analysts what they want. Think corporate transparency, realism, consistency, and timely, direct communication about the company’s business outlook. But what does it take to have …

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Astute Organizations Remain Curious About Technology

technology trends

I was eager to share observations in advance of October’s Digital Transformation EXPO Europe 2019 about technology and how it has revolutionized the way people and companies operate. It is an understatement to say technology has transformed the world as we know it. Smart organizations remain curious about finding new ways to leverage technology to drive results both internally and …

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