October is in full swing, which means all things spooky run amok. Just because it’s Halloween time doesn’t mean you should scare away your audience. Being prepared to produce an effective webcast typically involves understanding common mistakes so that organizers and presenters can avoid making the same mistakes.
Here are some of the most common webcast errors:
Trapping Viewers With Your Title
A compelling title can make or break a webcast. However, whatever is addressed in the title should be a major topic in the webcast. Using click bait terms that do not relate to the theme of the webcast can create a disgruntled audience. Tricking individuals into tuning into your webcast can create brand disloyalty, which can produce terrifying results.
Hiding from Your Audience
Webcast viewers aren’t scary, so why would presenters stay out of their sight? The easiest way to disengage your audience is by covering the webcam or operating a completely screen-shared webcast. Proper communication with your audience usually means you will need to put the camera on the presenter for a portion of the session. A voice alone might not be enough to captivate the audience. Facial expressions and movements can make quite a statement.
Conducting Long, Drawn-Out Presentations
One of the biggest mistakes businesses make when producing webcasts is not planning their time efficiently. As a result, cramming in all of the relevant information can cause the webcast to run over its allotted time. Audiences may log out early if the webcast runs too long or they may be bored from the lack of organization. To prevent this blunder, have your presenter keep an eye on the clock and maintain time goals. Have an organized list of topics to cover so the presenter does not go off-track and begin rambling.
Ghosting Your Viewers
You shouldn’t expect your audience to be engaged in your webcast if you don’t provide proper communication tools. Offer a call-in number for listeners to leave questions over voicemail or use a chat option that allows listeners to send their questions in via text message. Decide if the presenter should answer questions throughout the presentation or if they should provide a Q&A option at the end. No matter the choice, webcast hosts should always offer active viewers the opportunity to find solutions to their questions or concerns. Providing interactive polls throughout the webcast could also produce a captivated audience.
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