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How to Create a Collaborative Marketing Environment

Marketing Collaboaration

A successful marketing campaign is seldom a single person’s brainchild. On the contrary, effective marketing is deeply collaborative. Teams, not lone wolves, conceptualize, design and execute the most brilliant campaigns. Here are a few of the best practices to encourage great marketing collaboration. Distinguish between ideas and individuals. Some concepts are shot down. Others gain momentum. But voice and discuss …

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Why UCaaS is the Secret to Success for Marketing Departments in 2019

In the last decade, the marketing function has gone through a transition. Once viewed as a cost center with “creative folks” coming up with clever headlines, marketing is now comprised of teams measured by how well their leads convert to sales. In other words, marketers are responsible for generating revenue. Marketers are also responsible for the customer experience. For social …

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Is Unified Communications (UC) Just a Marketing Buzzword?

unified communications

For those of us in the telecommunications space, “unified communication” (UC) is a term that frequently pops up in conversation. However, unified communications has been dismissed as a ‘marketing buzzword’ by some. And there’s no doubt that unified communications is indeed a term that is used so frequently, some might argue it has lost some of its weight. But is …

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How Data is Driving the Future of Marketing

marketing data

It’s common knowledge among marketers that data is king, and in today’s tech-savvy marketing space, automation and algorithms are largely responsible for providing this information. While the  marketers of yesteryear could only dream of technologies that could make retrieving insights so simple, is there still a place for experience-based strategy in an automated world? Find out what iMeetCentral contributor Jason Compton …

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At the Corner of Create and Collaborate: A CMO’s Guide to Managing Marketing’s Newest, Busy Intersection in the Enterprise

Say “goodbye” to the marketing silo. Gone are the days when the marketing team solely focused on ad campaigns and only worked with their agencies. While Marketing has always owned the brand, today owning the brand has evolved into a much broader role of owning the sum of the customer experience – requiring marketers to work with a larger group …

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5 Marketing Technologies Critical to Your Demand Gen Strategy

Marketing is now moving and evolving so quickly that no team can be successful without the right tech tools. But with so many new tools available, how do you choose the marketing technologies most worth your time and budget? Top 5 Marketing Technologies for Demand Generation 1. Marketing automation: These tools continue to be the lifeblood for demand generation. At PGi, …

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Tech Tips for Better Marketing Collaboration

Collaboration is an integral part of marketing and marketing is constantly evolving. In order to stay ahead of the curve, marketers must continuously adapt to the changing landscape of collaboration solutions in the market. Marketing collaboration tools are ultimately a necessity to effectively support all of an organization’s strategies, initiatives and objectives. There are a wide variety of tools available …

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5 Interesting Flexible Jobs in Marketing and Sales

flex job

Whether you’re a gainfully employed marketing maven or a sales phenom, it’s always a good idea to keep an eye out on what types of jobs are out there. If you’re in the market (no pun intended) for a new marketing or sales job, these five interesting flexible jobs in marketing and sales just might pique your interest! Digital Marketing …

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Video: The Newest, Busiest Intersection in the Marketing Department

Have you noticed? Marketing is home to the newest, busiest intersection within the whole organization. It’s an on-demand world where marketing assets and programs need to be created, accessed, iterated, published, repurposed, and measured in real time — by a variety of users. View our video “How to Navigate the Corner of Create and Collaborate: Marketing’s Newest, Busiest Intersection.” You’ll …

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Marketing Buyer’s Guide to Webinar Platforms

Webinars are now the third most popular content type for researching purchasing decisions. Savvy marketing teams are turning to webinars as a way to promote their brand’s thought leadership and drive more qualified leads into their company’s sales pipelines. However, in order to begin establishing a successful webinar program, you have to evaluate the wide variety of webinar platforms available …

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What Marketing Really Thinks about your IT Organization

We all know the old stereotypes about IT. You’re there to maintain infrastructure, not reinvent it. You’re charged with implementing solutions, not solving challenges. While marketing bounces from project to project, IT plays traffic cop, slowing innovation and halting new ideas. If you’ve ever wondered what marketing really thinks about your IT organization, it probably sounded something like that. The …

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[eBook] C-Suite Collaboration: Earning and Keeping Marketing’s Seat at the Table

Not surprisingly, by 2017, CMOs will direct more corporate technology spending than CIOs. However, the leader most often left out of the C-suite is still the CMO, according to research in the newest eBook by PGi. Marketing leaders, it’s time to make your mark and learn how to earn a bigger role in setting the corporate agenda. Get your copy …

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Are You Leading the Marketing Department of the Future?

Say goodbye to the marketing silo. Thanks to technology and due to the demands of the customer-centric business, marketers everywhere are facing new possibilities, challenges and levels of transparency throughout organizations. Marketing is now relying on cross-functional collaboration, digging into data and aligning with IT more than ever before. Learn how to future-proof your marketing team and effectively navigate the …

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Making Customers the Hero at MarketingProfs B2B 2015 Forum

Are your marketing efforts focusing more on your story than the customer’s? Do your marketing campaigns feel a little less than, well, human? This year’s MarketingProfs’ B2B Marketing Forum on Oct. 21-23 was all about the three C’s: creating customer connections! Across all 54 sessions, the message echoed again and again is to put the customer at the center, as recapped by …

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Conjure up Some Collaboration Magic With PGi at MarketingProfs

Marketing Magic

Want to put a spell on your webinar participants? Searching for better ways to bewitch your digital audience? Wish you had a magic marketing touch? This year’s MarketingProfs’ B2B Marketing Forum will include 54 sessions from the top players in the industry so you can “Make Marketing Magic.” During Oct. 21-23, join PGi as MarketingProfs works its magic in Boston. …

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How to Use MQL Metrics for Sales and Marketing Alignment

marketing qualified leads

As a follow-up to our recent webinar, Ask the Experts with SiriusDecisions: 4 Pillars of Building Sales & Marketing Alignment, I’ve been answering our webinar viewers’ questions in greater detail here on The Future of Business Collaboration. Here’s a final viewer question I’ll look at today: How do you prevent sales and marketing from going in different directions? I’ll reveal …

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Sales & Marketing Alignment: Best Practices for Dispersed Teams

tips for dispersed teams

During our recent webinar, Ask the Experts with SiriusDecisions: 4 Pillars of Building Sales & Marketing Alignment, my cohost Jason Hekl, Vice President and Group Director at SiriusDecisions, explained how to build alignment with shared definitions and processes. As he said, though, none of this works without very tight communication. For sales and marketing teams that are dispersed, establishing and …

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Marketing Technologies to Complement Your Demand Gen Strategy

marketing technology

Marketing is now moving and evolving so quickly that no team can be successful without the right technology. But with so many new tools available, how do you choose the marketing technologies most worth your time and budget? During PGi’s recent sales and marketing alignment webinar, Ask the Experts with SiriusDecisions: 4 Pillars of Building Sales & Marketing Alignment, my …

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The Best Way to Collaborate for Sales and Marketing Alignment

sales and marketing collaboration

We believe that better collaboration leads to better results at PGi. So during PGi’s recent sales and marketing alignment webinar, I asked the audience, “What is the primary means for collaborating between your sales and marketing organization?” About 59 percent of webinar attendees said their sales and marketing teams relied on web conferencing, audio conferencing or video conferencing to collaborate. …

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Webinar: 4 Pillars of Building Sales & Marketing Alignment

sales and marketing alignment webinar

Register now for PGi’s upcoming webinar, Ask the Experts with SiriusDecisions: 4 Pillars of Building Sales & Marketing Alignment, on June 4 at 2 p.m. ET (11 a.m. PT). Are your sales and marketing teams missing out on opportunities because you’re out of sync? Are you clueless about how your team counterparts are engaging with prospects and customers? Then it’s time …

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