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Search Results for: marketing

Best Practices for Driving Marketing & Sales Pipeline Velocity with Web Events [SlideShare]

demand generation using webinars webcasts web events

As a modern marketer, one of the most important metrics is the number of marketing qualified leads and opportunities generated for sales. Being able to effectively engage and accelerate leads through your pipeline is critical to your success. So how can you engage your audience and increase velocity of leads through your pipeline using web events? Watch the webinar replay …

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Webinar: Strategies for Marketing in Today’s Digital World

Today’s digital landscape puts a lot of pressure on marketers to do the seemingly impossible: to keep one foot in the present and one foot in the future. You must glue yourself to a real-time, 360-degree view of the customer experience and do so from a constant “what’s next” mindset. You don’t just need new tools for marketing’s massive digital …

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13 Remarkable Marketing Quotes to Inspire & Motivate

Marketing inspiration quotes from marketing leaders

We all need a little inspiration in our work lives. To help us be innovative. To push through the clutter. To focus on meaningful productivity, not just busy work. To win new customers. To delight our current customers. To outsoar the competition. And to drive new ways of thinking, learning and experiencing. To help you reach remarkable and innovative heights …

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Utilize Webinars to Engage Employees in Marketing Campaigns

employee brand ambassadors

Right under your nose is a solution to employee engagement, and all around you is reinforcement to give your marketing campaigns legs. It’s not a riddle. It’s just collaboration between corporate communications and marketing, and webinars can make it happen. Employee webinars provide a single solution to some of the biggest challenges for both departments: increasing employee engagement and spreading …

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Collaborative Conversation with Leaders of the Disruptive Revenue Marketing Movement, Debbie Qaqish and Liz McClellan

On Friday, I had the opportunity to speak with Chief Strategy Officer Debbie Qaqish about her new book, Rise of the Revenue Marketer. Liz McClellan, PGi VP of Field Marketing and contributor to the book, joined us to discuss the evolution of marketing strategy, the tools needed for modern sales enablement and the game-changing strategies and results of revenue marketing. …

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Collaborative Conversations: Ryan Rutan, Community Marketing Manager for Jive Software

iMeet Community

We’re big fans of Jive Software here at PGi. Both our internal employee community and our external service communities such as the iMeet Community and GlobalMeet Community are powered by the Jive platform. It seemed fitting, then, to interview Ryan Rutan, Community Marketing Manager for Jive, about the significance of both Jive as a platform and the increasing trend of …

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Ready To See An Award-Winning Website?

website transformation

At the start of the year, PGi put a plan in motion to make its website simple and inviting like our flagship product, GlobalMeet. When I stepped into the CMO role, I quickly learned that we had a big task ahead of us. PGi is a business communications provider. We deliver communications tools to enable companies to connect and interact with …

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Have You Ever Had a “Smart Meeting”?

smart meeting

A smart meeting uses data and insights through AI and behavioral science to make itself more efficient—and, crucially, to save you time. Smart meetings are a cornerstone of AI-powered smart collaboration, and they’re quickly giving tech-savvy businesses a competitive edge. Here are three key distinguishing features of a smart meeting. 1. A Streamlined Virtual Experience “Uh… can you give me permission to …

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What Makes a Great Collaborator?

Collaboration

What are the habits of great collaborators? As makers of collaboration tools, we’ve thought a lot about this question and about what it takes to collaborate excellently. Here are a few of the observations we’ve made and would like to share. Ask for Honest Feedback “A good collaborator pushes the boundaries of both partners,” said Neil Blumenthal, the CEO of Warby …

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Business Communications Myths That Can Shrink Your Margins

business communications myths

Myths are sticky. For example, many people still believe that blood is blue until it’s oxygenated, or that it’s dangerous to swim right after lunch. Many myths are harmless—but believing these four business communications myths can hurt your business. Myth #1: Voice is dead. These days, it seems like people do everything silently, from the safety of their screens. But …

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Video Production Company Turns to GlobalMeet for Stress-Free Broadcasting

Broadcasting

For 25 years, Big Shoulders Digital Video Production (BSDVP) has produced high-quality videos for projects of all types and sizes. While they’re popular in their hometown of Chicago, they also provide services worldwide, particularly for corporate clients. A New Request From Major Clients In recent years, Big Shoulders has seen an influx of clients requesting webcasting and broadcasting for high-profile …

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How Do You Tell Your Story?

Lead Generation Webinars

One sure-fire way to keep your audience engaged during a business webinar is to deliver a professional quality webinar that delivers a compelling story. And the platform you choose should enhance your ability to capture your audience’s attention with a story. Not sure how storytelling for your business and webinar events can go hand in hand? No need to rack your brain. Here are …

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Improve Employee Productivity with UCaaS

UCaaS

Consistent productivity matters a lot for any enterprise. With so many tech tools on the market, it can be challenging to pinpoint what will keep teams working efficiently and seamlessly. Luckily, unified communications as a service (UCaaS) makes it a snap to narrow down and implement a wide range of tools. You may ask, “How can UCaaS boost productivity for …

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Extend the Life of Your Webcast With Automated Transcriptions

Webcast Transcriptions

Does it feel like your webcasts aren’t reaching their maximum potential? Do you need a better way to engage your audience and make it easier for them to follow your presentation? The newest enhancements to GlobalMeet Webcast could be the answer. Increase Your Productivity At Work As part of the company’s larger initiative to help customers regain lost time and productivity, …

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5 Reasons Why Live Streaming Is Communication Table Stakes for Enterprise Organizations

Today’s millennial employees crave transparency and real-time information sharing, but with remote workers and global offices, enterprise workforces are now spread far and wide. It can be impossible to get more than a few people from the same department in one room at the same time, let alone a workforce of thousands. That’s where live streaming comes into play. By …

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Breaking Down the AI Buzz: Practical Use Cases for Modern Enterprises

It wasn’t long ago that most people’s exposure to artificial intelligence (AI) was as the antagonist in the latest sci-fi action flick. While AI is still a reliable source for human enslavement on the silver screen, in real life it’s a reliable source for customer assistance. In fact, AI is already being used by enterprises in numerous ways to improve …

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5 Webcast Features that Your Business Can’t Afford to Do Without

When choosing a webcast platform, there is much more to consider beyond the investment. Robust features make all the difference when implementing professional webcasting software and services. Your business can’t afford to miss out on leveraging these five webcast features. 1. HD video streaming Webcasts rely on videos to amp up their message. This means that your video is the …

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Top 5 Webcasting Techniques to Take your Presentation to the Next Level

Engaging your audience is extremely important when hosting a webcast. It doesn’t matter if you’re webcasting a town hall meeting, high-profile marketing event, or an investor relations meeting, if your audience isn’t with you then your whole message falls flat. Here are 5 tips that can help you transform your webcast and take your presentation to the next level. Tip …

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How Businesses Can Keep Up With Transformations in UC&C

Businesses can sink or swim in an evolving market. Rather than using traditional practices that have worked in the past, businesses should be adaptable to present and future business trends. Think of how technology has evolved in the last 10, five and even two years. Companies that are still using communications from 10, five or two years ago can lose …

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Introducing New and Improved Webinar and Webcast Services

Here at PGi, we have some great news for you. After recently launching new and updated webinar and webcasting services under the GlobalMeet® brand name, we can help you achieve the highest levels of efficiency that your online events and communications have ever seen. With a new name comes even better capabilities, competitive pricing and a slew of benefits for …

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