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Search Results for: marketing

Big Data: The Key to Collaboration-Centric Business

big data, collaboration

Recently I participated in a webinar panel with IT and marketing leaders on building alignment between the CIO and CMO, and surprisingly every speaker agreed: most of us are there or well on our way. The next frontier is building a collaboration-centric culture across the company, and data is the place you start. Just about every business function now needs …

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5 Smartwatch Apps You Should Bring to Work

smart watch apps

According to Business Insider, the wearable computing market will reach 148 million units by 2019, and each day more companies are throwing more devices throw into the proverbial ring. Apple, Google (or rather, Google’s army of OEMs) and Microsoft are all fighting a battle for your wrist, and one of the most important fronts of that battle is the workplace. …

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Reinventing Global IT with an Eye on the Customer

global IT

The most common perception of IT is that it is the guys in the back room that make all those invisible systems work and help you get your laptop working again when you get stuck. The traditional industry focus of IT has been on gaining better efficiencies and reducing costs. And to be honest, that is the way it works …

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2016 Future of Business Collaboration eBook

Collaboration is the heart of businesses everywhere, and it’s much more than solutions or products—it’s the combination of people, tools and technology working seamlessly together to help people communicate and work more effectively. This year’s Future of Business Collaboration eBook focuses on just that–the idea that technology is evolving to help create a more employee-focused workplace, and to help workers …

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IT Must Partner and Adapt to Deliver Business Value

The role and responsibilities of today’s CIO are evolving thanks to a myriad of new business trends and technologies. Increased demand for smartphones, tablets and wearable devices in the workplace brings along with it new challenges, such as managing BYOD devices and mitigating shadow IT. The deployment of SaaS-based tools is booming, and with it comes challenges related to security …

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25 Productivity Hacks from Top Sales Professionals

Productivity is a major goal for everyone these days. For some, it is the key to promotion, for others it means more free time down the road. In either case, employees at businesses of all sizes and types struggle to work more efficiently and meet the goals aligned with their organization’s strategic objectives. From getting distracted to not even knowing …

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In Defense of Innovation Labs

A video caught my attention the other day on the subject of innovation labs. In it, two Fast Company editors have a back-and-forth debate about whether these types of Labs are actual valuable additions to an organization or, as the counterargument goes, carefully constructed marketing ploys designed to give the illusion of forward-thinking without actually producing anything of value. This …

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Turning the Problem of Shadow IT into Opportunity

The ease of deployment, use and maintenance of Software-as-a-Service (SaaS) applications is something of a double-edged sword for IT departments. While they often let IT lower their support burdens and costs, they also effectively give every employee within an organization an easy way to circumvent IT altogether and acquire their own cloud-based tools without IT’s involvement or knowledge. Known as …

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Selling with Video: So Easy a 12-Year-Old Can Do It

Video is everywhere. From ads online to product demonstrations and customer case studies, video is one of the most powerful tools any company can use to strengthen brand recognition and educate customers on their products—and a powerful tool for sales and marketing reps. In 2015, research by the Content Marketing Institute and MarketingProfs found that 74 percent of B2C marketers …

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Webinar: At the Corner of Create and Collaborate

The future of marketing will require brands to market “with” buyers, not “at” them. Marketing in the 21st century has become a two-way street, with conversation and engagement flowing seamlessly between sellers, buyers, teams, third parties, thought leaders, peers and even competitors. Watch the At the Corner of Create and Collaborate webinar for a look at these trends which are shaping …

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Guide: Take the Worry out of Selling Webinars to Your Boss

You’re ready to generate new leads and engage existing leads through the buyer’s journey by hosting your own webinars, but before you get started, you have one thing left to do: get buy-in from your boss. Unfortunately, not everyone will understand the value of purchasing a webinar platform for marketing like you do. Read our Guide “Take the Worry Out of …

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The Problem with Docs, Drops and Camps

If you work in marketing, you know all about the pain points associated with the “Docs, Drops and Camps” approach to getting work done.  Pains like limited file storage, awkward sharing with internal teams and external vendors, and having to use a variety of tools which are not integrated. Each of these tools has limitations in key areas. What you need is …

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eBook: Still Collaborating with Emails and Conference Calls?

Does this sound familiar? When it’s time for a meeting with remote marketing staff, cross-functional teams, vendors or partners, everyone piles into a meeting room and the leader dials into a conferencing number. After all the people at different locations get connected, there’s confusion about who’s speaking, difficulty hearing them or understanding what they’re saying, and there are delays while …

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Vendor Soup and Productivity Drains

If your marketing department is like ours, the number of players on your roster keeps growing. Simply managing the quantity of meetings these relationships require is overwhelming. Now add the internal folks competing for your attention along with deadlines, answering emails, keeping track of documents and the constant stream of requests from executives. Read the article “Vendor Soup and Other Productivity …

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The Value of Webinars for the Modern Marketer

What is one of the most popular technologies and tactics for generating engaging content and driving more qualified leads to sales?  Yes, it’s the venerable webinar.  And evolution in technology such as SaaS delivery models and integration with your Marketing Automation system, have made webinars more accessible than ever before. But what is the real value of webinars? And why …

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A CMO’s Guide to Virtual Collaboration

Marketing departments are growing in size, skills diversity and location. And today’s CMO is more involved than ever with the entire organization—including services, sales, product, IT, HR and finance. With all these disparate stakeholders engaged, sometimes it can feel like herding cats and corralling chickens! That’s why for CMOs, virtual and online collaboration are more important than ever. Check out …

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Checklist: 13 Ways to Promote Webinars

Beautiful presentation? Check. Expert guest speaker? Check. Webinar audience? Wait a minute, where is everyone? You put a lot of hard work into producing impressive webinars and webcasts, but when the audience doesn’t show up, all of your time and resources spent go right down the drain. Get the audience your webinar deserves with this 13-point checklist by PGi. Learn …

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Prioritizing Collaboration: 5 Questions to Ask

63% of CEOs cite “creating a collaborative environment” as a top factor in drawing the most out of their employees. However, the very word “collaboration” means different things to different people. It could mean simply gathering around a whiteboard to brainstorm ideas; working closely on a document or project with one or more colleagues; meeting online with global stakeholders on …

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5 Ways to Ensure Your Remote Workers Will Succeed

helping remote workers succeed

Ask any employer and he will tell you that the key to a successful company is a happy, unified, and productive workforce. After all, when employees are unhappy and disengaged from their jobs, the company on the whole can suffer. That’s why it’s crucial to look for the signs that will let you know your virtual team will be a …

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Tossing out the Playbook at the 2015 Collabosphere Conference

Collabosphere Cover

Tapping your keyboard, popping gum and drumming your fingers in anticipation of what the top collaboration experts have to say on the future of work? In case you missed the live event (or live webcast), here’s a roundup of the social conversation at the 2015 Collabosphere collaboration conference. Let’s do this. #Collabosphere pic.twitter.com/HZeYIE7xBN — Central Desktop (@centraldesktop) September 27, 2015   …

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