Recent Posts

How to Create a Collaborative Marketing Environment

A successful marketing campaign is seldom a single person’s brainchild. On the contrary, effective marketing is deeply collaborative. Teams, not lone wolves, conceptualize, design and execute the most brilliant campaigns. Here are a few of the best practices to encourage great marketing collaboration.

Distinguish between ideas and individuals.

Some concepts are shot down. Others gain momentum. But voice and discuss all ideas—even bad ones. That way, the best ones can take shape and evolve.

In the ideation stage of any collaborative project, one thing is crucial: separating ideas from the individuals who voice them. As a team leader, you can do this by making it clear that any team member’s idea is simply a potential springboard and not a final product. People with good ideas should be recognized, but in the end, what matters is the bigger, better, clearer idea that’s developed by the team.

Draw lines between ideas and individuals to collaboratively improve good ideas. Simultaneously, this allows the team’s weaker ideas to fade away without shame creating a safe environment to innovate. That’s how great collaboration can happen.

Encourage team members to teach each other.

Great marketing professionals are passionate about what they do. In their spare time, they’re often reading case studies, studying advertising campaigns, and researching best practices. When they share that knowledge, it can strengthen the team enormously. During one meeting this month, why not set aside 10 minutes for a team member to give a mini-keynote? Or start a communication channel to spontaneously share ideas (#marketinginspiration).

Teaching can happen asynchronously, too. With unlimited, centrally accessible cloud storage, team members can record and share meetings, instantly making relevant information available to the whole team thus promote marketing collaboration.

Provide a robust, centralized touchpoint for the team.

Above all, collaborative teams absolutely need a single point of contact where they can reach the whole team. Group chats are not sufficient for true collaboration. Rather, the team needs a solution that keeps communications organized and legible.

GlobalMeet was designed around the experience of real-life collaborative teams. It provides instant, reliable access to messaging, phone, video conferencing and collaboration tools that empower you to make meaningful connections wherever you are. As conversations evolve, share files and information and communicate face-to-face in full featured video meetings.

Recent Posts

#BeatBurnout by Incorporating the Right Tools Into Your Summer Workday

burnout

If you’re finding it hard to stay productive during the summer months, you’re not alone. Many office workers find it difficult to concentrate with the sunlight streaming in through the office windows and friends constantly posting vacation snaps to social media. The good news is that being productive at a modern company often means you don’t always have to be …

Read More »

Why You Should Switch to Video Interviews

video interview

If you’re looking for a new team member to join your company, it’s worth taking the time to speak to many different candidates. Interviewing applicants remotely using video conferencing technology allows you to open the field to top-notch candidates who may be qualified but live outside your immediate geographic area. This allows both your team and the new candidate an …

Read More »

Why UCaaS is a Game Changer for IT Departments

Why UCaaS is a Game Changer for IT Departments

Unified Communications (UC) has helped enterprises enhance communications, improve collaboration, and increase productivity. It is not all sunshine and flowers, though, as most IT departments responsible for UC will tell you. One of the primary issues surrounding UC is the cost, including the initial investment in equipment as well as the additional support staff, training, and ongoing system management. Another …

Read More »

Extend the Life of Your Webcast With Automated Transcriptions

Webcast Transcriptions

Does it feel like your webcasts aren’t reaching their maximum potential? Do you need a better way to engage your audience and make it easier for them to follow your presentation? The newest enhancements to GlobalMeet Webcast could be the answer. Increase Your Productivity At Work As part of the company’s larger initiative to help customers regain lost time and productivity, …

Read More »

Home on the Go: Get the Most Out of GlobalMeet Collaboration

mobile collaboration

PGi is always looking for ways to elevate productivity and communication at your company – and on the go. Check out GlobalMeet’s new smart collaboration tools and new pricing model that will have you saying, home sweet home. Host virtual meetings for free GlobalMeet Collaboration is now available for free. This allows businesses to host unlimited feature-rich video meetings. Yes, …

Read More »
Powered By OneLink