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Tag Archives: Data

How Data is Driving the Future of Marketing

marketing data

It’s common knowledge among marketers that data is king, and in today’s tech-savvy marketing space, automation and algorithms are largely responsible for providing this information. While the  marketers of yesteryear could only dream of technologies that could make retrieving insights so simple, is there still a place for experience-based strategy in an automated world? Find out what iMeetCentral contributor Jason Compton …

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Big Data: The Key to Collaboration-Centric Business

big data, collaboration

Recently I participated in a webinar panel with IT and marketing leaders on building alignment between the CIO and CMO, and surprisingly every speaker agreed: most of us are there or well on our way. The next frontier is building a collaboration-centric culture across the company, and data is the place you start. Just about every business function now needs …

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