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Tag Archives: marketing trends

Making Customers the Hero at MarketingProfs B2B 2015 Forum

Are your marketing efforts focusing more on your story than the customer’s? Do your marketing campaigns feel a little less than, well, human? This year’s MarketingProfs’ B2B Marketing Forum on Oct. 21-23 was all about the three C’s: creating customer connections! Across all 54 sessions, the message echoed again and again is to put the customer at the center, as recapped by …

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Conjure up Some Collaboration Magic With PGi at MarketingProfs

Marketing Magic

Want to put a spell on your webinar participants? Searching for better ways to bewitch your digital audience? Wish you had a magic marketing touch? This year’s MarketingProfs’ B2B Marketing Forum will include 54 sessions from the top players in the industry so you can “Make Marketing Magic.” During Oct. 21-23, join PGi as MarketingProfs works its magic in Boston. …

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What You Should Know About Generation Z

Generation Z

We can all think of someone—an aunt, uncle, parent, grandparent, coworker, weird kiosk guy in the mall, whomever— that tries just a little too hard to stay hip with the times… Ahhhh, Phil Dunphy: The prime example of someone who, despite his endearing personality, is unfortunately just a few steps behind. This clip from Modern Family flawlessly depicts the way …

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Webinar: Strategies for Marketing in Today’s Digital World

Today’s digital landscape puts a lot of pressure on marketers to do the seemingly impossible: to keep one foot in the present and one foot in the future. You must glue yourself to a real-time, 360-degree view of the customer experience and do so from a constant “what’s next” mindset. You don’t just need new tools for marketing’s massive digital …

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