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Tag Archives: shiftnyc

#shift: The Gift That Keeps On Giving

This article was written by Kunal Merchant, co-founder of social media acquisition and analytics agency Etiquette Creative. Last year I was asked to participate in an “un-conference” called #shift by my friend, Joey Rubin. I’ve known Joey for a few years while working in nightlife, producing events, and DJ-ing in New York City. At the time, I was working as …

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Event in Review: #ShiftNYC Dialogue on Social Enterprise

In the #shift event series, we focus conversation and thinking about the progression in professional cultures. One of our favorite topics revolves around social enterprise: the power of integrating social responsibility in the fabric of our business models, and creating new types of organizations that not only drive profit, but drive impact as well. We were thrilled to have such …

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The future of our networked society

This week, I found myself inspired by the video “On the Brink” and as soon as I watched it, I wanted to share it with my #Shift readers. It explores the rapid change we are all in the midst of and a part of, and how technology now enables humans to more fully actualize what we truly are. This new, …

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How does #Shift inspire?

The #Shift NYC un-conference started conversations and inspired new ideas for social enterprise and brand evolution in an age of new media. Learn more in this short video vignette, just after the “Broadcast” salon: [tube]emxZ-31503w[/tube]

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Straight talk about #Shift

What did attendees think of the #Shift un-conference? Watch a brief glimpse after the “Broadcast” salon and listen to what a few participants experienced, including Kassidy from Journey of Action and Brad of Revision3. [tube]hzr3Pvj83fg[/tube]

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#ShiftNYC and social enterprise in action

Smart companies are moving toward social responsibility as a business model and—recognizing that consumers are choosing products and brands that promote social good—are abandoning superficial PR campaigns. Whether a business is donating money, passing on skills, or creating a platform for social good, their focus is on generating awareness and creating an impacy. Two such companies—Warby Parker and This Shirt …

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Steve Stoute attends #ShiftNYC

One of the most exciting events during #ShiftNYC was Steve Stoute’s conversations around social media, cultural impact and importance, and the influence of hip-hop culture on overall mainstream values and corporate brands. After speaking with the standing room only crowd, Stout signed copies of his new book, “The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of …

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Day 2, Part 1: #Shift Recap of the Social IR discussion

On day two of #Shift, a collaborative conversation on investor relations trends, including social media integration in IR communications, created a stir in this historically by-the-book segment. Moderated by Michael Santoli of Barrons, the panel pulled together some very forward thinking and social IR experts including Howard Lindzon, Joshua Brown, Barry Ritholz and Sean O’Brien. The group discussed the importance …

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#ShiftNYC continues with New Work Life ideas

As the #ShiftNYC conference progressed through the end of the week, the energy, themes, and connections of each event built upon the next. Attendees regularly approached the PGi and SocialPeopleTV hosts throughout the day, remarking on the positive vibe of the room as well as the candid and constructive dialogue that highlighted the sessions. The following overview of the New …

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#ShiftNYC Continues with Broadcast and New Media

PGi Shift event

The second day of the #ShiftNYC event brought with it a generous and intelligent panel including participants from SocialTV, OMD, Social People, Edelman Digital and others speaking on the evolution of media and the new demands of audience engagement. This session discussed social media metrics and how measurement can take our attention away from the bigger picture of relationships. Our …

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#ShiftNYC begins “un-conference” with social enterprise panel

#shiftnyc

If you’ve been reading the #Shift blog or following our recent event, you know that PGi has been busily deconstructing the world’s present work dynamic and examining new trends that are reshaping our professional identity. In media, in corporate environments, and in consumers’ minds and habits, the status quo is unquestionably changing. The dialogues among our panelists and attendees at …

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You Can’t Do That on Television! Or Can You?

I’m sure you can relate to an early point in a newfound relationship where you were both still in that phase where you’re not quite sure things will work out. You may ask feeler questions, such as, “What’s your favorite color,” or if they’re OK with watching “rom-coms.” In the past, I’ve asked, “Where do you get your news,” and …

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Office Ch-Ch-Ch-Ch-Changes: How Office Environments Are Shifting

David Bowie certainly knew a lot about changing and so do offices. Decade after decade, we’ve seen changes in the office landscape (check out Wired’s Evolution of Office Spaces). Employers often look for ways to boost or maintain employee morale, productivity, teamwork and autonomy all at the same time. Office planning is one of the first places where they start. …

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Work is a Beach: Are Workations Our Doom or Our Freedom?

You can run, but you can’t hide. Just 15 years ago, vacation was an escape from the daily nine-to-five grind. The unplugged era is over, folks. Welcome to the age of the “workation.” We’ve all had that perfect vacation planned. A week–long trek through Italy, hiking in the Rocky Mountains, lounging on white sand beaches or Christmas with the family. …

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How do Brands Stand out From the Noise?

Traditional marketing practices just don’t cut it anymore. Participating in Twitter, Facebook, blogging, and a host of alternative mass communications platforms have become standard practice for businesses in today’s digital age. Certainly, marketers have had to evolve their strategies and messages to create compelling brands that last and resonate with customers, but with the advent of social media and more …

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Sales Tax as the New Tithe

For the past 3 days, I’ve been teleworking from my hometown of El Paso, Texas. Being around my family — the people who have taught me most of my spiritual and moral values (e.g., treat others as you would want to be treated, be responsible and volunteer as much as you can) —  I am always taught something new. Though …

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Visual Generation— the Global Language of Image

The Postmodern era has shrunk the world by demolishing distance barriers with technology. Now many individuals and businesses alike depend on communication with people across continents as the global community becomes increasingly intertwined. But while our access to others has improved, new challenges arise in communicating effectively across language and cultural gaps. It’s no wonder then that our language is …

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