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Tag Archives: webinar best practices

The Do’s and Don’ts of Webcasting

In today’s globalized business world, webcasting has become a strategic way to disseminate information to many external and internal stakeholders at one time. Some of the most common uses for webcasts range from hosting regional or global executive town halls with hundreds of employees, to conducting investor relations (IR) webcasts with thousands of stakeholders around the world. As useful as …

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Making Customers the Hero at MarketingProfs B2B 2015 Forum

Are your marketing efforts focusing more on your story than the customer’s? Do your marketing campaigns feel a little less than, well, human? This year’s MarketingProfs’ B2B Marketing Forum on Oct. 21-23 was all about the three C’s: creating customer connections! Across all 54 sessions, the message echoed again and again is to put the customer at the center, as recapped by …

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Are You Not Entertained? Creating Compelling Webinar Content

compelling webinar content

Offering valuable, expert content is one of the biggest challenges for marketers because of oversaturation. Increasingly, more brands are casting a bigger net for leads using webinars, creating competition with your own web events using the same tactics and topics. Plus, what can you tell your audience that they already don’t know? Today’s buyers are smart, consuming content across devices for …

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What All Engaging Webinars Have in Common

webinar engagement

No one is paying attention to your webinar—and that’s OK. Attached to your grand presentation idea and all the planning you’ve put into it, you have big dreams for your web event, but it’s only sensible to accept that webinar attendees will hardly ever give you their full attention. If they’re not chatting or eating, they’re checking Twitter, emailing or …

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Utilize Webinars to Engage Employees in Marketing Campaigns

employee brand ambassadors

Right under your nose is a solution to employee engagement, and all around you is reinforcement to give your marketing campaigns legs. It’s not a riddle. It’s just collaboration between corporate communications and marketing, and webinars can make it happen. Employee webinars provide a single solution to some of the biggest challenges for both departments: increasing employee engagement and spreading …

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What to Do After Your Big Web Event

webinar thank you email

A good webinar may seem like it’s all about the planning and execution, but what you do after your big web event matters just as much, too. Whether you’re generating leads, educating employees or building fans, the following steps can help you continue engagement and gain valuable information to achieve your goals. Immediately after your webinar, extend your gratitude to both attendees and registrants …

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